Insights

New Placement for Social Media Ads to Drive Your Sales During the Holidays

Holidays are around the corner. The marketing communications are intensified to grab the attentions from the customers.  A good placement for your ads can greatly increase the response rate. And we bet that you don’t want to ignore over 1.5 millions Chinese living in Canada. Recently, we, working with our clients, have been testing the…
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WeChat Changed the Presentation of Its Subscription Folder Again to Drive Up Your Advertising Cost

On September 25, WeChat released its version 6.7.3. Besides supporting the selfie stickers, WeChat again changed the way to present its subscription folder, where media and businesses push daily contents to their subscribers. Two obvious changes were made in this latest version. One is the “Frequently Visited” window on top of the main page. Based upon the user’s…
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The Imapact of WeChat Version 6.7.0 On Advertisers

If you are still advertising with media with their WeChat public accounts, here are impacts you must know with the latest WeChat updates. On June 21, WeChat launched its Version 6.7.0 for iOS. It changed the presentation of its Subscription folder, which was a list of accounts subscribed before the update. The new look is…
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What marketers can learn from the complaints over the new mobile emergency system after an Amber Alert was sent across Ontario this Monday

One week after the testing of the new mobile emergency system in the province, hundreds of thousands mobile phones in Ontario once again were set off by an Amber Alert issued by OPP for a missing 8 year old boy in the Thunder Bay region. We are happy to learn that the boy was found…
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From Weibo to WeChat, and to Weibo Again

About 5 years ago when the big data team in BFC was developing an integrated platform for businesses to manage their digital performance, leads generation and social CRM in China, WeChat (Weixin in China) was still in its V4.0 with a Beta version to launch its official accounts services. For many of our clients, then,…
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Why Your WeChat Marketing & Advertising DOES NOT Work

In the past two weeks, we were so happy to see that many businesses took the advantages of Lunar New Year to approach Chinese living and studying in Canada. While seeing them actively using WeChat, we felt so sorry to the performance of 99% of these businesses. Do you know that over 99% of you…
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Efficiently Marketing to Your Chinese Customers with Geo & Demographic Targeting

If you have ever seriously considered bringing more Chinese customers, especially those out of the reach of Facebook, into your business, please take some time to learn our services enabled by UWe TARGET, which can help you find target customers by geo-location and demographics. In a recent case, we successfully  reached 95,831 Chinese customers living…
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Who Can Take Advantage of Chinese New Year

Chinese New Year, the Year of Dog, is coming. It’s on February 16th this year. Some Canadian businesses have been planning to celebrate it with Chinese customers. However, there are many who want to but have no idea how to.  Here, by listing up the traditional activities Chinese usually do in Chinese New Year, we…
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How a New Bakery in Downtown Toronto Makes Customers to Line Up for Hours Just for a Tart?

Line up for hours for a tart or a piece of cake? That might sound insane to Canadians years ago. But all changed since Uncle Tetsu Cheesecake opened in Toronto in 2015. Recently, another bakery, called Pablo Cheesetart,  shocked Torontonians again. If you happened to pass by 114 Dundas St. W.  in the late afternoon on…
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10 Chinese Moon Festival Marketing Tips

If you just missed the business opportunity on Chinese Valentines Day,  then don’t miss that on Chinese Moon Festival. Next to Chinese New Year, it’s the second most important traditional festival to Chinese. It’s also called Mid-Autumn Festival, which used to celebrate the harvest and the family reunion.  In terms of that, it’s similar to…
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