Holidays are around the corner. The marketing communications are intensified to grab the attentions from the customers. A good placement for your ads can greatly increase the response rate. And we bet that you don’t want to ignore over 1.5 millions Chinese living in Canada. Recently, we, working with our clients, have been testing the…
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On September 25, WeChat released its version 6.7.3. Besides supporting the selfie stickers, WeChat again changed the way to present its subscription folder, where media and businesses push daily contents to their subscribers. Two obvious changes were made in this latest version. One is the “Frequently Visited” window on top of the main page. Based upon the user’s…
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If you are still advertising with media with their WeChat public accounts, here are impacts you must know with the latest WeChat updates. On June 21, WeChat launched its Version 6.7.0 for iOS. It changed the presentation of its Subscription folder, which was a list of accounts subscribed before the update. The new look is…
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About 5 years ago when the big data team in BFC was developing an integrated platform for businesses to manage their digital performance, leads generation and social CRM in China, WeChat (Weixin in China) was still in its V4.0 with a Beta version to launch its official accounts services. For many of our clients, then,…
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In the past two weeks, we were so happy to see that many businesses took the advantages of Lunar New Year to approach Chinese living and studying in Canada. While seeing them actively using WeChat, we felt so sorry to the performance of 99% of these businesses. Do you know that over 99% of you…
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The latest release from Statistics Canada shows that Chinese Mandarin has become the 3rd most spoken language in Canada, following English and French. Right next to it is Cantonese, a language widely spoken among people from Hong Kong and Southern China. It suggests that the immigrants from Chinese mainland have been growing fast in recent…
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When we moved back to Toronto in late 2012, my husband and I had a strong feeling that Toronto was not that far from Beijing as it physically looks on the earth. We were shocked by what we met and heard here. It seems that Chinese is everywhere in Canada now, and they are from everywhere in China. In…
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