Market Glocally to Chinese Inside and Outside of Canada
According to the Wikipedia, “Glocalization (a portmanteau of globalization and localization) is a term that describes the adaptation of international products around the particularities of a local culture in which they are sold”. However, it just states one side of the glocalization. With the increasing number of immigrants and travellers around the world, glocalization describes the adaptation of local products around the diversities…
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