Insights

Know About WeChat, the Most Popular Social Media Platform among Chinese Canadians

The latest release from Statistics Canada shows that Chinese Mandarin has become the 3rd most spoken language in Canada, following English and French. Right next to it is Cantonese, a language widely spoken among people from Hong Kong and Southern China. It suggests that the immigrants from Chinese mainland have been growing fast in recent…
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Get Sales Traction with WeChat for Canadian Businesses

Two years ago, PM Justin Trudeau used WeChat and Weibo to woo Chinese Canadians and it worked for his final success in the election. Since then on, more and more Canadian companies and organizations have been keeping close eyes on these Chinese social media. In early 2017, Buick Canada lauched its official account on WeChat…
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Could RBC raise more funds in #RBCRunforthekids? – Adapt Mindset to Multi-culture

Next month, I will run for RBC Run For The Kids again.  It’s my thrid year to join this chartity event. Last year, I saw many more Chinese participated in this event. However, it’s still not enough compared to their populations in the GTA. I do wish I could see more this year. Below is…
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Market Glocally to Chinese Inside and Outside of Canada

According to the Wikipedia, “Glocalization (a portmanteau of globalization and localization) is a term that describes the adaptation of international products around the particularities of a local culture in which they are sold”. However, it just states one side of the glocalization. With the increasing number of immigrants and travellers around the world, glocalization describes the adaptation of local products around the diversities…
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A Quick Look on Chinese Social Media Used in Canada

When we moved back to Toronto in late 2012, my husband and I had a strong feeling that Toronto was not that far from Beijing as it physically looks on the earth. We were shocked by what we met and heard here. It seems that Chinese is everywhere in Canada now, and they are from everywhere in China. In…
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