On September 25, WeChat released its version 6.7.3. Besides supporting the selfie stickers, WeChat again changed the way to present its subscription folder, where media and businesses push daily contents to their subscribers. Two obvious changes were made in this latest version. One is the “Frequently Visited” window on top of the main page. Based upon the user’s…
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If you are still advertising with media with their WeChat public accounts, here are impacts you must know with the latest WeChat updates. On June 21, WeChat launched its Version 6.7.0 for iOS. It changed the presentation of its Subscription folder, which was a list of accounts subscribed before the update. The new look is…
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About 5 years ago when the big data team in BFC was developing an integrated platform for businesses to manage their digital performance, leads generation and social CRM in China, WeChat (Weixin in China) was still in its V4.0 with a Beta version to launch its official accounts services. For many of our clients, then,…
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In the past two weeks, we were so happy to see that many businesses took the advantages of Lunar New Year to approach Chinese living and studying in Canada. While seeing them actively using WeChat, we felt so sorry to the performance of 99% of these businesses. Do you know that over 99% of you…
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If you have ever seriously considered bringing more Chinese customers, especially those out of the reach of Facebook, into your business, please take some time to learn our services enabled by UWe TARGET, which can help you find target customers by geo-location and demographics. In a recent case, we successfully reached 95,831 Chinese customers living…
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The latest release from Statistics Canada shows that Chinese Mandarin has become the 3rd most spoken language in Canada, following English and French. Right next to it is Cantonese, a language widely spoken among people from Hong Kong and Southern China. It suggests that the immigrants from Chinese mainland have been growing fast in recent…
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