Tag: Weibo

New Placement for Social Media Ads to Drive Your Sales During the Holidays

Holidays are around the corner. The marketing communications are intensified to grab the attentions from the customers. ¬†A good placement for your ads can greatly increase the response rate. And we bet that you don’t want to ignore over 1.5 millions Chinese living in Canada. Recently, we, working with our clients, have been testing the…
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From Weibo to WeChat, and to Weibo Again

About 5 years ago when the big data team in BFC was developing an integrated platform for businesses to manage their digital performance, leads generation and social CRM in China, WeChat (Weixin in China) was still in its V4.0 with a Beta version to launch its official accounts services. For many of our clients, then,…
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Why Your WeChat Marketing & Advertising DOES NOT Work

In the past two weeks, we were so happy to see that many businesses took the advantages of Lunar New Year to approach Chinese living and studying in Canada. While seeing them actively using WeChat, we felt so sorry to the performance of 99% of these businesses. Do you know that over 99% of you…
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Efficiently Marketing to Your Chinese Customers with Geo & Demographic Targeting

If you have ever seriously considered bringing more Chinese customers, especially those out of the reach of Facebook, into your business, please take some time to learn our services enabled by UWe TARGET, which can help you find target customers by geo-location and demographics. In a recent case, we successfully¬† reached 95,831 Chinese customers living…
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