Tag: social media

The Imapact of WeChat Version 6.7.0 On Advertisers

If you are still advertising with media with their WeChat public accounts, here are impacts you must know with the latest WeChat updates. On June 21, WeChat launched its Version 6.7.0 for iOS. It changed the presentation of its Subscription folder, which was a list of accounts subscribed before the update. The new look is…
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Why Your WeChat Marketing & Advertising DOES NOT Work

In the past two weeks, we were so happy to see that many businesses took the advantages of Lunar New Year to approach Chinese living and studying in Canada. While seeing them actively using WeChat, we felt so sorry to the performance of 99% of these businesses. Do you know that over 99% of you…
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Efficiently Marketing to Your Chinese Customers with Geo & Demographic Targeting

If you have ever seriously considered bringing more Chinese customers, especially those out of the reach of Facebook, into your business, please take some time to learn our services enabled by UWe TARGET, which can help you find target customers by geo-location and demographics. In a recent case, we successfully  reached 95,831 Chinese customers living…
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How a New Bakery in Downtown Toronto Makes Customers to Line Up for Hours Just for a Tart?

Line up for hours for a tart or a piece of cake? That might sound insane to Canadians years ago. But all changed since Uncle Tetsu Cheesecake opened in Toronto in 2015. Recently, another bakery, called Pablo Cheesetart,  shocked Torontonians again. If you happened to pass by 114 Dundas St. W.  in the late afternoon on…
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A Quick Look on Chinese Social Media Used in Canada

When we moved back to Toronto in late 2012, my husband and I had a strong feeling that Toronto was not that far from Beijing as it physically looks on the earth. We were shocked by what we met and heard here. It seems that Chinese is everywhere in Canada now, and they are from everywhere in China. In…
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