How a New Bakery in Downtown Toronto Makes Customers to Line Up for Hours Just for a Tart?
- Chinese are more likely to be early adopters.
- Chinese are open to advertising.
- Chinese like to share their experiences.
- Chinese are active on social media, like Sina Weibo and WeChat.
Around 8 months before its grand opening, an influencer on Sina Weibo, who has more than 100K followers mainly living in the GTA, disclosed that Pablo would open its Toronto store soon. The influencer had a detail introduction on the brand story and its cakes. Her followers showed great interest and asked for the opening date and location.
On Aug. 12th, around one week before the opening, she had another post on Pablo with the opening date and the special offer on the day.
One day later, she gave out the exact location of Pablo.
Since the opening, lots of photos of Pablo’s cheese tarts and store decors were shared on Weibo and WeChat. Forwarded by the influencers, the topic disturbed new discussions.