Online fresh groceries shopping has big opportunities among Chinese living in Canada according a recent quick survey done by DigitalLAB of UWe. The survey was done among Chinese living in Canada age 18-45 regarding the experience and attitude towards ordering fresh groceries online and pick up in store. About 35% of them have done it…
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Holidays are around the corner. The marketing communications are intensified to grab the attentions from the customers. A good placement for your ads can greatly increase the response rate. And we bet that you don’t want to ignore over 1.5 millions Chinese living in Canada. Recently, we, working with our clients, have been testing the…
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On September 25, WeChat released its version 6.7.3. Besides supporting the selfie stickers, WeChat again changed the way to present its subscription folder, where media and businesses push daily contents to their subscribers. Two obvious changes were made in this latest version. One is the “Frequently Visited” window on top of the main page. Based upon the user’s…
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If you are still advertising with media with their WeChat public accounts, here are impacts you must know with the latest WeChat updates. On June 21, WeChat launched its Version 6.7.0 for iOS. It changed the presentation of its Subscription folder, which was a list of accounts subscribed before the update. The new look is…
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One week after the testing of the new mobile emergency system in the province, hundreds of thousands mobile phones in Ontario once again were set off by an Amber Alert issued by OPP for a missing 8 year old boy in the Thunder Bay region. We are happy to learn that the boy was found…
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About 5 years ago when the big data team in BFC was developing an integrated platform for businesses to manage their digital performance, leads generation and social CRM in China, WeChat (Weixin in China) was still in its V4.0 with a Beta version to launch its official accounts services. For many of our clients, then,…
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In the past two weeks, we were so happy to see that many businesses took the advantages of Lunar New Year to approach Chinese living and studying in Canada. While seeing them actively using WeChat, we felt so sorry to the performance of 99% of these businesses. Do you know that over 99% of you…
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If you have ever seriously considered bringing more Chinese customers, especially those out of the reach of Facebook, into your business, please take some time to learn our services enabled by UWe TARGET, which can help you find target customers by geo-location and demographics. In a recent case, we successfully reached 95,831 Chinese customers living…
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Chinese New Year, the Year of Dog, is coming. It’s on February 16th this year. Some Canadian businesses have been planning to celebrate it with Chinese customers. However, there are many who want to but have no idea how to. Here, by listing up the traditional activities Chinese usually do in Chinese New Year, we…
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Line up for hours for a tart or a piece of cake? That might sound insane to Canadians years ago. But all changed since Uncle Tetsu Cheesecake opened in Toronto in 2015. Recently, another bakery, called Pablo Cheesetart, shocked Torontonians again. If you happened to pass by 114 Dundas St. W. in the late afternoon on…
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